5 Ways Automated Apartment Emails Work As Your Own Personal Assistant

Are you swamped and losing out on signing leases because your team doesn’t have the time to follow up with leads? Do you wish you could hire another assistant to help you with converting leads so that you could focus on other marketing and administrative tasks?

The good news is that you can use automated apartment emails and campaigns to act as your own personal assistant and do some of your tasks for you.

Here are five reasons why email campaigns can work just as well as – or better than – a personal assistant.

1. With automated apartment emails, leads don’t get left behind

Do you know what percentage of your leads fall through because no one followed up with them? Maybe someone scheduled a tour on your website but then forgot to come in. Or perhaps they had a tour and then no one reached back out to them after completing the tour.

You can follow up with a prospect, no matter how busy you are, with personalized automated email campaigns. Set up automated emails to remind them of their upcoming tours or ask them how interested they are in the property. Since everything is automated, nothing is left to chance. The lead only has to enter their information onto your site, and your email program does the rest.

2. Emails stick to your messaging and don’t go off script

Every year you train your team on your brand messaging so your prospects have a consistent, positive experience.. Maybe you emphasize which words to use like “luxury” or which amenities to highlight. Yet people are human and forget things. You can’t control all of your team’s conversations with prospects and residents.

One way to be in control of your brand messaging is through automated emails and templates. You control the images, wording, and tone of voice. You can set up triggers so that if someone isn’t happy with a tour, they get a certain email response (as well as a phone call). Or if someone misses a tour they can receive an email highlighting all of your great amenities.

The point is, you’re in control of your messaging. Your emails will send the exact message you want your leads to hear.

3. There’s no limit to how many leads emails can contact or touch points emails can create

When you’re busy, it’s hard for your team to contact everyone at exactly the right time. But there’s no limit to how many automated emails you can send. Let’s say you had 30 leads in one day due to a successful marketing campaign. Your email campaigns could contact each lead within minutes of them signing up for a tour or wanting more information.

Prospects are also more likely to convert if they are receive multiple touchpoints with your apartment through advertising, tours, and communications. With automated emails you can send them multiple follow-ups, without taking any more time out of your day.

4. You control what actions lead to what messages

Emails are wonderfully behaved as well. If you tell an email program to send a certain email 24 hours after a tour, it will obey. You can set up triggers based on someone signing up, taking a tour, or after so many hours or days have passed.

You can also set up custom email triggers for residents. Use automated emails to remind them when their lease is renewing, or ask them to post a review of your property 30 days after move-in. The possibilities are endless.

5. Emails works 24 hours a day without getting sick time or needing vacation time

Email campaigns help you do your work better so you can focus on other tasks. And unlike team members, emails don’t get sick, take time off, or even sleep. That means your emails can go out whenever your leads interact with your website.

Ready to Use Save Time and Use Email as a Personal Assistant?

Automated email campaigns only work if you actually use them. If you’re in need of ideas for which emails to use and exactly what to put in them, check out our ebook 5 Email Automations Every Multifamily Company Should Use. Still need more help? Learn about our automated apartment emails and campaigns that do all the work for you by scheduling a call.