5 Premium Features for Apartment Websites to Help Your Leasing Agents

Your apartments’ websites may have all the basic features you need to convert prospects, but do your websites use technology and integrations to save your leasing agents time? Can your websites market to prospects 24 hours a day?

Here are five premium time-saving website features we recommend, especially if you manage a large portfolio of apartments websites.

A Central Platform to Control Individual Sites From

You may have a portfolio of apartments that each have a separate website. If there’s a change that needs to be made across all of your properties’ websites, someone has to go in one website at a time to make that change. This can take hours.

Imagine if you had a group of websites where you could make one change (for example, update your pet policy) and it would go live across all of the websites in minutes. If you needed to add or drop a website, it would take a few hours instead of days. Our technology has now made such websites available for multifamily companies.

Advanced Marketing Integrations

Websites have come a long ways from just a simple page with text and photos. There are many tools and integrations available that can tie in with your website and market to your customers anytime, day or night. Here are a few examples:

• Facebook ad funnels that show website visitors relevant Facebook ads depending on their activity (i.e. if they looked at floor plans, scheduled a tour, etc).
• Drip email campaigns that send automated emails to prospects who have scheduled a tour, missed a scheduled tour, or have already toured but not yet applied.
• Integration with your property management system so that if a lead signs up for a tour they’re automatically added to your property management system and into your touring calendar. They can then receive a tour reminder the day of the tour.

Floor Plan Videos and Walkthroughs

Floor plan videos and virtual tours give prospects the feeling of actually being in your building. They can see how the space fits together much easier through video than through a drawn out floor plan or even photos.

There are many third parties that can help you make floor plan videos for your website. If your budget is tight, make videos and/or virtual tours of two or three of your most popular floorplans.

FAQs Section

Once a prospect is closer to buying, an FAQ section can answer some of their questions right on the website. This is helpful for prospects who aren’t yet comfortable calling your team. Things to include in an FAQ are items like pet policies, the application process, school districts, and other often asked questions.

If you’re stuck on what to put in your FAQ, talk to your leasing agents about commonly asked questions.

Social Integration Widget

Are you active on social media channels like Facebook or Instagram? Consider adding a website widget that pulls in your latest social media posts. This helps potential residents see things like the community activities your property offers, tips for apartment living, and apartment and amenity photos right from your website.

Are You Ready for These Premium Features?

If you’re in the market for new websites for your apartments and want to take advantage of premium features that extend your marketing power and help out your leasing agents – give us a call at 317-934-2242. We’ll help your websites stand out from the competition and increase your leads.

This is the third article in a three-part series. Learn the basic apartment website features we recommend as well as advanced apartment website features to convert prospects.

Photo Credit: 123rf.com/venimo