From Prospects to Long-Term Residents

All too often, multifamily marketing teams get bogged down in low-level tasks. Those tasks take time, manpower, and worst of all, they take away from big picture projects your team could be working on. Resident Spark was created to put control of high level strategy back where it belongs: in your team’s hands.

Bringing together all aspects of advanced digital marketing, Resident Spark is a suite of apartment marketing solutions to let you control the customer journey.

Making your properties feel like home takes more than making them look good in person. Building a rapport with prospects and current residents is what can make the difference between someone signing and renewing a lease or choosing one of your competitors. Start building that personal connection with your target market by taking advantage of all the tools at your disposal.

Resident Spark will help you:

• Create unique, localized content for each of your property social media accounts.
• Schedule and manage all social media output from one central location.
• Respond to individual comments, messages and social media reviews easily.

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Selling apartments is about making a personal connection with people, and there are few places better suited to that than Facebook and Instagram. But your company’s presence on social media isn’t enough – you need to play the social media ad game, and play it well, to succeed.

Resident Spark will help you:

• Create social media optimizations to better target prospects.
• Manage several social media advertising accounts from one location.
• Easily control branding and messaging through all of your accounts

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A lack of follow-up loses prospects, plain and simple. Email is the one way you can automate follow-ups with your prospects in a way that lets you strike while the iron is hot. With a sophisticated email program, you can target your prospects at home, making them more likely to come to yours.

Resident Spark will help you:

• Create automated email campaigns to target prospects based on scheduled events including tours, move-ins, lease renewals and more.
• Manage your email lists easily through integration with your existing CRM or property management system

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Few industries rely on reviews and social proof as much as apartments and real estate. When potential customers search for your properties online, how much control do you feel like you have over your appearance? With Resident Spark, you can vet incoming reviews, encourage satisfied residents to give positive reviews, and increase your visibility across the web.

Resident Spark will help you:

• Get current residents to give positive reviews on Google, Facebook, and other rating sites.
• Respond to reviews across all your properties from one centralized location.
• Manage and resolve negative or unhelpful reviews that can affect your reputation.
• Consolidate local listings to increase your page rankings.

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Email marketing, social media, local listings, and reputation management are just the first steps you can take in streamlining your marketing. Resident Spark can help you completely flip the script in how you drive leads and build long-lasting relationships and sales pipelines. If you’re ready to take the next step, our advanced features might be what your team is looking for.

• Apartment Websites – A seamless user experience for scheduling tours, applying for an apartment, and submitting feedback is the best tool your properties’ websites can have. Resident Spark builds responsive sites, integrating your Property Management Software, CRM and more.
• PPC Advertising – One of the biggest drivers of leads in the apartment space is paid advertising. Resident Spark helps you unlock the potential of PPC advertising to ensnare your target demographic in ways you may have never thought possible.
• SEO & Content Marketing – Managing content for multiple property websites is an incredibly time-intensive task. Resident Spark makes it easy to create unique, localized content for every one of your sites, scaling content creation so it takes a fraction of the time.
• Web Analytics – Numbers don’t lie. Resident Spark offers you custom dashboards to track data and give you the most accurate picture of your online presence. See exactly where your leads come from, what’s working and what’s not, and areas of huge potential your marketing and sales team can tap.

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