Having worked with Resident Spark before on analytics projects, and knowing they had a multi-location website capability, J.C. Hart turned to them for help on their website redesign and relaunch.
“There’s plenty of companies that know what they’re talking about. The big differentiator with Resident Spark is that they know what they’re talking about and execute in a timely manner.” -Mark Juleen, J.C. Hart V.P. of Marketing
Together they worked on a website solution and design that would give J.C. Hart the ability to manage websites through a central interface and still have the flexibility to make changes at the property level. They could create a new page once and have it populated across all sites with each property’s unique information, name, and copy instead of having to do each page one at a time.
Branding was important, and J.C. Hart retained brand control over the sites while still having unique logos, photos, and copy for each property. Ryan Cox, J.C. Hart Digital Marketing Manager said, “One of the challenges was that a job this big (20 individual websites) is really 20 different brands, while carrying through one brand identity.”